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Corner Office/ Shekar Swamy
Q. What in your view makes for ‘Good Advtg. Agencies’ and what is great advertising?
Great advertising is that which is barely seen as advertising, but changes behaviour in a positive way (inducing preference for brands or a point of view) without seemingly trying too hard. It is superbly packaged information that the audience readily internalises, accepts the message and acts on it.
There is nothing we have to do to dispel this myth. Clients who work with us, and who are in our offices all the time, see this culture at work all the time.
Advertising gives me a ringside view of this process. One of the best ways to learn about people and societies is through the lens of the marketplace. And that is what makes our business interesting from a professional point of view.
Shekar Swamy – Profile
Born: Chennai, India/ Worked in: Asia and USA