Corner Office/ Shekar Swamy

By on August 6, 2013

Corner Office speaks to Shekar Swamy – Group CEO, R K SWAMY HANSA Group

Q.        What in your view makes for ‘Good Advtg. Agencies’ and what is great advertising?

Great advertising is that which is barely seen as advertising, but changes behaviour in a positive way (inducing preference for brands or a point of view) without seemingly trying too hard. It is superbly packaged information that the audience readily internalises, accepts the message and acts on it.

There is nothing we have to do to dispel this myth. Clients who work with us, and who are in our offices all the time, see this culture at work all the time.

Advertising gives me a ringside view of this process. One of the best ways to learn about people and societies is through the lens of the marketplace. And that is what makes our business interesting from a professional point of view.


Shekar Swamy – Profile

Born:   Chennai, India/ Worked in:  Asia and USA





About Subba Rao NV

Subbarao is an entrepreneur, management professional and a hands-on business leader with +20 years exp in consumer goods, tele-communications, wireless applications/ solutions and retail sectors, where he has handled large teams and multi unit businesses. Earlier he held VP- Sales & Marketing, COO/ CEO/ Apex positions at TATA Docomo, Bharti Airtel, Tanla Solutions and Conagra Foods (India). Having started at P&G as a management trainee, he has worked and led over 25 brands. Over the years he has lived and worked in different geographies including US, Japan and Vietnam, while holding p&l and growth responsibilities for market & value share leadership. In 2012 Co-founded Reboot Systems (India), a refurbished computers business - set up the brand, business and retail/ franchisee store model. After successfully exiting same (03/2015), is working to launch and establish his next start up - ( a platform based integrated 'jobs-skills one stop portal - presently in development stage'), to find a way out of skill-gap issues and to address the problems of skill-divide. Subbarao is also a member of Hyderabad Angels and a charter member of TIE and in his spare time runs a blog called best matters. [ email: ]

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