Man of Steel

By on July 20, 2013

Man of Steel

(Greg Cox)

Look! It’s a bird! It’s a plane! It’s a Man of Steel movie novelization (& with Nokia via Lumia 925 as the largest global partner!)

The new Superman movie has several tie-in books. Squaring off against Superman, the man of steel, are two other surviving Kryptonians, the villainous General Zod and Faora, Zod’s evil partner.

Yet another reboot for Superman, and a lot hinging on it. Those who have watched the film would probably enjoy this book more, but that depends on what you’re expecting too.

Watch red carpet coverage of the MAN OF STEEL World Premiere from New York City, and see interviews with cast members like Henry Cavill, Amy Adams, Russell Crowe and many more.

Nokia is one of many companies that have a sponsorship deal with the movie, though they are cited as the largest global partner. Such deals are used to off-set the high costs of the film, associated with production and later promotion of the summer hit, and it helps to have someone else help pick up the bill. In exchange, those companies can have their products featured in the film—sometimes subtle, other times not.


About Subba Rao NV

Subbarao is an entrepreneur, management professional and a hands-on business leader with +20 years exp in consumer goods, tele-communications, wireless applications/ solutions and retail sectors, where he has handled large teams and multi unit businesses. Earlier he held VP- Sales & Marketing, COO/ CEO/ Apex positions at TATA Docomo, Bharti Airtel, Tanla Solutions and Conagra Foods (India). Having started at P&G as a management trainee, he has worked and led over 25 brands. Over the years he has lived and worked in different geographies including US, Japan and Vietnam, while holding p&l and growth responsibilities for market & value share leadership. In 2012 Co-founded Reboot Systems (India), a refurbished computers business - set up the brand, business and retail/ franchisee store model. After successfully exiting same (03/2015), is working to launch and establish his next start up - ( a platform based integrated 'jobs-skills one stop portal - presently in development stage'), to find a way out of skill-gap issues and to address the problems of skill-divide. Subbarao is also a member of Hyderabad Angels and a charter member of TIE and in his spare time runs a blog called best matters. [ email: ]

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